The Influence Factors of The Risk Appetite

Risk appetite mainly comprises of factors such as income level, ones ability to handle stress, previous experience, percentage of money invested compared to wealth, social factors, age and dependants, health factor and finally personality. These unquantifiable factors which vary in uncorrelated manner make it difficult to estimate ones risk appetite. (How To Calculate Your Risk Appetite by Stanley Kollam on Juli 16, 2009)

Consumer Preferences and Related Concepts

Consumer satisfaction and acceptance are often considered in the literature to

be closely linked yet these are distinct concepts. Satisfaction is the fulfilment

and gratification of the need for a stated good or service, here, water. Consumer acceptance and satisfaction are related, as the first is a precursor of the latter. However, despite the fact that satisfaction and acceptance can be thought of as lying on a continuum, acceptance does not automatically lead to satisfaction. (Measuring customer preferences for drinking water by Dr. Chris Fife-Schaw

Dr. Tanika Kelay, Ir. Irene Vloerbergh, Dr. Jonathan Chenoweth, Prof. Greg Morrison, Ms. Christina Lundéhn on January, 2001)